The Internet is now an integral part of everyday life. Indeed, almost everyone now consults the Web to follow the news, find information on various subjects or even look for a soul mate.
The goal of each company or platform is therefore to appear in priority on the search results when an Internet user types in a defined keyword. It is a way to accumulate more visitors and therefore to encourage more people to take action. This guarantees both the notoriety of the site and its financial success.
An expert in SEO (Search Engine Optimization) or also called an SEO referrer is mainly responsible for developing methods to optimize the visibility of a website on search engines such as Google, Bing or Yahoo. It is therefore generally attached to the marketing department of a company.
The average salary of a beginner SEO is estimated at 25,000 to 30,000 € per year . However, the amount increases as he gains experience and can even reach more than €50,000 per year, or nearly €4,200 per month after a few years .
The SEO expert must master the use of many computer tools such as Word, Excel or Ahrefs to correctly carry out his missions. It is also essential that he knows the basics of CSS, HTML and PHP programming languages . I therefore recommend that you take a training course before embarking on this profession in order to produce quality work and progress quickly.
How to become an SEO expert? I invite you to discover the information you need to know on the subject, as well as the courses to follow without forgetting the strategy to be implemented to find good contracts.
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What are the missions of the SEO referrer?
Step 1: carry out an inventory
The SEO expert must go through several stages in order to establish an effective plan to optimize the visibility of a website on the most popular search engines. He must first carry out an in-depth study of the platform to determine and note anything that could influence (positively or negatively) its natural referencing.
HOW TO BECOME AN SEO EXPERT
The SEO referrer’s mission is to optimize the visibility of a website.
Step 2: how to optimize the site?
Technical solutions
He then draws up a specification indicating the modifications and improvements to be made to achieve his goal. To do this, it offers technical solutions so that Google, Yahoo or Bing can correctly browse the site ( crawl ) and analyze the relevance of its content to lead to indexing (appearance in search results). The professional also notes the appropriate markup (bold, italics or even title) to favor.
Semantic solutions
The SEO referrer determines the primary and secondary keywords , also called queries, as well as their frequency of use to optimize the texts. It is important to note that an abusive appearance of these in the content of the site could be worth penalties from the search engines. They must also be used in a relevant and natural way .
Improving the user experience
The SEO expert must also think about improving the user experience by making some practical changes to the design and/or content in order to guarantee the fluidity of navigation on all media. It can for example integrate internal links (insert links that lead to other content on the same site), Call To Action or even work on ergonomics. This could quickly increase the conversion rate.
The professional can also propose a backlink campaign to increase the popularity of the platform. This mainly involves embedding links to the site in other web content to generate more visits and actions. In other words, you have to establish a partnership with other platforms so that they recommend yours.
I recommend that you first read articles and watch video tutorials on SEO. It is also a way to find out if this job is for you before investing your time and money.
Then I advise you to register for a distance learning course . Discover the best online SEO courses . These courses are generally accessible to everyone, without prerequisites. The apprenticeship system is often short so that you can enter the professional world more quickly. Moreover, it is the preferred option if you are a student or if you already have a job.
What are the benefits of working as a freelancer?
Working as a freelance SEO expert saves you office travel costs . This also saves you considerable time . You are thus more available for your family and/or to take care of your home.
It also gives you more flexibility when it comes to schedules . You are your own boss and you work the hours that suit you. This is especially handy if you are still a student or have another job. You just have to make sure everything is done on time to avoid damaging your reputation. In addition, you can exercise from anywhere as long as you have access to an internet connection. Travel enthusiasts will be delighted.
In addition, you are in direct contact with your customers by exercising as a freelancer. So you can negotiate the salary depending on the size or difficulty of the job. In other words, it is possible to have a much higher monthly income , especially if you are competent and have experience.
You may find it difficult to manage your schedule if you are not mature enough. It takes great self-control to refuse outings, fight against laziness or even the desire to watch a good movie when you have to finish a project. This is also one of the most common reasons why many freelancers fail.